2 Chainz and Lil Wayne’s new collaborative effort in ColleGrove is already landing the two respective superstars new opportunities that deviate from the norm.

Samsung may not be purchasing TIDAL but the influential company recently announced its first-ever Galaxy Life Fest at SXSW Interactive from Friday, March 11 to Sunday, March 13 where the ColleGrove duo will make their debut live performance as a unit on Saturday.

The SXSW edition of the Samsung Studio will will be open daily from 11 AM CT – 6 PM CT from March 11-15 and existing Galaxy owners will be privy to special rewards. Consumers who purchase the Samsung Galaxy S7 or Galaxy S7 edge at the nearby Samsung Retail Pop-Up shop will receive also receive an all-access pass to all three days of music festivals.

Despite its impromptu release, Collegrove is expected to net 55-65k in sales (including streams) per early reports from Hits Daily Double.

The Samsung Studio will be located at 333 E 2nd Street in Austin, TX. Fans can visit www.galaxylifefest.com to sign up for updates on all the performers.