Pharrell has announced his co-ownership in G-Star RAW, a jeans company.
“On top of my business,” Pharrell wrote on Twitter today (February 9). “As of today, proud to be a co-owner of @GStarRAW.”
The Virginia Beach, Virginia businessman will be charged with helping the company with its collections, advertising and business strategy.
“G-Star is an independently minded and forward thinking company,” Pharrell says on G-Star’s website. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
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Pharrell has been working with G-Star for two years via his Bionic Yarn on RAW for the Oceans, which uses recycled ocean plastic to make denim.
The rapper-singer-producer also has the Billionaire Boys Club and ICECREAM clothing lines.
For additional coverage of Pharrell, who has announced his co-ownership in G-Star RAW, watch the following DX Daily:
