Future continues his music industry onslaught. His next project, EVOL was announced today (February 4), less than a month since his previous release Purple Reign. #FutureHive has clearly captivated pop culture, and the best example of the Atlanta rapper’s commercial prominence is the presence of the Shutterstock cover art for Dirty Sprite 2 creeping into a Robitussin ad campaign.

Three spots have been released thus far, one of which you can see below. It features two women eating then one woman essentially coughs up the Dirty Sprite 2 cover art. HipHopDX reached out to Future to gauge his reaction to the spot. While he was unavailable to comment directly, a representative says the Robitussin’s campaign “shows the movement’s influence” and that “overall it’s a big look for the culture of Hip Hop and a major breakthrough.”

DX also reached out to Robitussin for a comment regarding the campaign. As of press time, the company has yet to respond.

View the spots below and share your thoughts in the community section.