The nation’s leading satellite radio service with more than five million subscribers, has named multi-platinum recording artist Snoop Dogg as executive producer of XM’s classic hip-hop channel The Rhyme, (XM Channel 65).
The channel is the current home of Snoop’s popular radio show Welcome to Da Chuuch With Big Snoop Dogg.
“I am truly excited about being able to have total control over the music and programming for The Rhyme on XM. I will play music that people have never heard and music that they haven’t heard in a long time,” said Snoop Dogg. “We need more Snoop Dogg music all the time because the music I play makes people feel good. Consider yourself a part of this new Snoop Dogg eargasm.”
As executive producer, Snoop will provide the creative direction for the channel and assist in the development of new exclusive programming for The Rhyme, as well as other channels.
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In addition to serving as executive producer, Snoop will continue to host Welcome to Da Chuuch on The Rhyme, which debuted on XM December 2004. Beginning in early 2006, Welcome to Da Chuuch will return for a new season on The Rhyme with new episodes airing each week.
“Snoop is a definitive hip-hop icon and he continues to bring his love and knowledge of music to XM, now as executive producer of The Rhyme. With his new role Snoop will have an even larger platform to bring his unique musical sensibilities to millions of XM listeners who will be experiencing the audio history of hip-hop in a bigger way,” said Eric Logan, executive vice president of programming for XM Satellite Radio.
A music and cultural icon, Snoop Dogg has recorded some of the most popular rap albums of all time and established his work as part of the soundtrack for a generation. In addition to his music career, Snoop has also enjoyed success in film and television, both as an actor and producer.
Snoop Dogg is currently staring in XM’sListen Large holiday marketing campaign, featuring television, print, radio, online and outdoor advertising to promote XM’s wide variety of programming and best-in-class satellite radios.
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Source: XM Satellite Radio
