Pusha T was named president of G.O.O.D. Music last month. The Virginia Beach, Virginia rapper says that his vision for Kanye West’s company is clear.
“I feel like the music should stay on the course of what it’s been doing and stay with everything that’s creative,” Pusha T says during an interview with Rolling Stone. “I mean, I feel like we’ve been sticklers for creativity and things that have staying power. As far as new artists go, we’re going to continue looking in that direction and keep making wise choices in regards to artistry.”
Pusha T says that he has an idea of what type of artist he’d like to bring to the company.
“If we’re talking rap, I’m talking about fully self-contained artists that have a vision,” Pusha T says. “I feel like that’s what’s happening in hip-hop right now, especially with the kids. These kids are totally self-contained, they have very strong outlooks and they’ve accumulated their own following. They created their own touring circuits and they shoot their own videos. It’s all about, to me, finding the greatest ones that encompass all of that.”
Kanye West’s SWISH album is one of G.O.O.D. Music’s forthcoming projects. Pusha T says that he hasn’t worked on it.
“But everything I’ve heard is phenomenal and it has nothing to do with any of the other records that were released before,” he says. “That’s all I can really say about it. He’s super meticulous about the messaging about his album but you guys are in for a treat.”
As for his own King Push — Darkest Before Dawn: The Prequel album, Pusha T says that is sounds different than its predecessor.
“I feel like My Name Is My Name is a bit more lighthearted than what I just created,” he says. “I sat with Timbaland, I sat with Kanye, I sat with Sean Combs, Boi-1da, Nashiem Myrick, Mario Winans, Baauer, Mano and got from each of them the darkest part of their souls on these beats, and it marries everything I’m doing right now lyrically.”
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