R&B star Usher’s record label will release its first material next month – three years after its foundation.
The film soundtrack to romantic comedy In The Mix, features the Yeah! hitmaker starring alongside Chazz Palminteri and Emmanuelle Chriqui, marks US Records formal debut.
It has taken so long for Usher to launch the label because he has been nurturing his signed artists. BMG North America chairman Clive Davis says, Usher’s priorities were finding the right artists and then waiting until he strongly believed they were ready.”
The In The Mix soundtrack will act as a sounding board for the US Records roster of acts include rapper Rico Love, R&B group One Chance and solo singer Rayan.
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Usher is credited as writer/producer on the project, only contributes one song, saying, “I didn’t want to take all the light. US records acts can hold their own. They don’t need me on all their Songs.Mr. Raymond’s new DVD, Behind the Truth will be released in a week and a half. An Usher concert captured this year in his Atlanta hometown will be available on the DVD “Behind the Truth: Truth Tour – Live,” due Nov. 8 exclusively at Best Buy.
”The Confessions album was all about confessions but also about truth,”Usher tells Billboard.com. “And that’s what is displayed on this DVD. It shows the truth of the past, now and the future. It shows insight as to where I came from. It talks about the next steps in my career, including my record label US Records, my philanthropy/foundation New Look Foundation and my other business endeavors (including his part-ownership of the Cleveland Cavaliers and fashion line).
Usher collaborated with the production company Tall Pony to develop special camera technology for the DVD shoot. “This show was shot with 30 cameras,” he says. “The modern technology allows viewers to choose which camera they want to view the show from: in close-up so you can see the dance movements or from the audience’s perspective.”
