According to Complex, Virginia rapper Pusha T has chosen the biggest shopping day of the year to release his newest collaboration with adidas.

The announcement was made in a tweet Pusha sent yesterday (October 29). In his tweet, the wordsmith announced November 27 (Black Friday) as the release date for his collab with adidas, and also attached a picture with the adidas logo and the words “KING PUSH.”

“#KingPushEQT @adidasOriginals. 11/27.,” Pusha T tweeted.

The release of the King Push EQT will come nearly one year after Pusha T released his EQT Running Guidance 93 collab with adidas. The sneaker served as his first collaboration with the brand.

Pusha spoke on working on the EQT Running Guidance 93 during an interview with GQ last December.

“It’s just about doing something off the beaten path a little bit,” he said. “And I think the EQT is just a dope silhouette people can rock with today’s fashions. I wanted something that would complement a whole outfit. And that’s how I get dressed. I think of the whole silhouette. You can’t think of the shoe without thinking about the way denim will look with it, and the whole ensemble.”

Pusha T’s tweet can be found below.