Several weeks ago, it was reported that Long Beach, California rapper Snoop Dogg and media entrepreneur Ted Chung joined forces to launch, a marijuana-centric online platform.

And during his birthday celebration earlier this week, Snoop celebrated both his 44th birthday and the launch of

Hip Hop Wired reports that the festivities took place at the Moonlight Rollerway skating rink in Glendale, California.

The dual celebration was attended by the likes of Chris Brown, Zendaya, Warren G, Ty Dolla $ign, and Daz Dillinger. Snoop’s children were also reportedly in attendance.

In September, both Snoop Dogg and co-founder Ted Chung, appeared at TechCrunch Disrupt to discuss their latest endeavor.

“We’re providing the industry with something that’s void right now,” Snoop Dogg said during TechCrunch Disrupt. “We are the information hotline for cannabis. We are what’s missing.”

Prior to this month’s launch of, users were able to test out the site during its beta rounds.

Pictures from Tuesday’s celebration can be found below (via Hip Hop Wired).

Snoop Party 2
Snoop Party 1
Snoop Party 3
Snoop Party 4

For additional Snoop Dogg coverage, watch the following DX Daily:

Please enable Javascript to watch this video