A video that had previously never been seen, shows Suge Knight, Tupac Shakur, Snoop Dogg, and other artists signed to Death Row Records speaking on the importance of voting, during an appearance at the Brotherhood Crusade Rally on August 15, 1996.
Suge Knight, who was the CEO of Death Row Records at the time the video was recorded, introduced both Tupac and Snoop, referring to both artists as the spokespersons for the label.
“One thing I’d like to say, if it weren’t for the community it would be no Death Row Records,” Suge Knight said. “And more important than all that, if it weren’t for Snoop, Daz, Hammer, Tupac…it would be no me. So, I’m not here to try to get the limelight or be famous, nothing like that. I think my spokesperson for Death Row always will be—The guy who acts, raps. The other guy who raps and now he’s a model. I’d like to bring Tupac and Snoop up.”
Tupac, who was killed less than one month after his appearance at the rally, spoke on how fans who purchase albums from artists at Death Row should also represent voters.
“We just want y’all to know that at Death Row we appreciate everything y’all doing for us,” Tupac said. “My record sales, we got six million. Snoop got four million. Dogg Pound got three million. And we keep going. That means we represent that many votes. If we can represent that many votes, we gotta let these politicians be scared of us. That means anytime we drop something y’all gotta pick it up. Every time y’all call for us, we gon’ come.”
Following Pac’s speech, Snoop Dogg offered a few words of his own on voting. He spoke on representing one’s community through voting.
“It’s our voice that means something,” Snoop said. “It’s all on us. If we don’t speak ain’t nobody gonna speak for us. They gon’ speak against, so we got to speak up. As a rapper. As a brother from the community. Somebody who is intact with what y’all feel and with what y’all go through. I’m one of the main voices saying that I’m with getting out here, voting. And getting y’all to get out there and vote. And be about what you about cause y’all community is you.”
For additional Tupac coverage, watch the following DX Daily:
Pac the Greatest rapper of all time and one of the greatest men that ever graced the earth during my lifetime….What more can I say
First time seeing a video of this rally, I wonder if the concert ever went ahead considering that one of the main acts died couple of weeks later
Lol pac and his six million records sold he just could never stop reminding people of that, clearly showing Tupac was very much a commercial rapper interested in record sales and popularity like many. And I bet if he had lived would tried to switch his style up to try and fit with the popular sound of the day
you don’t have ANY clue how passionate Pac was about making communities better, and doing something positive that would benefit black folks in general! and you totally missed the point why Pac mentioned the sales!
I can’t really blame you for your lack of knowledge if you weren’t a teen in the 90’s. However, the internet doesn’t forget.. if you are interested in what Pac said and did, start with listening to the telephone convo between real OG Monster Kody and Tupac. It’s on youtube. Or the interview he gave while at prison. ->youtube
You’re an idiot gtfoh
Shut the fuck up man. You embarrassing us south Africans. West side. Outlaw immortals
nobody cares what these two horrible representations of blacks have to say. One was killed by another black and the other is a drug addict who is illiterate.
Horrible representations? You’re on the internet…and what have you contributed compared to this horrible example.?
My South African brother, please watch Tupac’s Wisdom Rare Interview Footage – YouTube
This was interesting, death row went down the drain a couple of months after
2pac had more to say in this rally and as you can see they cut his full speech
Wow…I was 9 in Tupac’s last year alive. I am against Affirmative Action because it still causes discrimination among all people. No man is equal to the other. We may have equal rights, but not actually equal with each other in the end.
Highlight why theyre asking people to vote ,theyre asking people to vote against proposition 209 which was funded by rupert murdoch he invested 15 million ,suge n pac ere supposed to have a benefit concert in one of the best arenas in the world guess when in september ,,,sumbody made sure tupac didnt make it to that concert 209 was passed murdoch won , the same murdoch perpetuatin the east west war , u know that interview with snoop were he talks bout the media perpetuatin the east west war. ..so they can get paid off it hes talkin to murdoch directly ,murdoch is a very powerful man. Deathrow n pac started a war with the wrong guy ,
Id also like to add vets like me have seen this footage was online in 97 98 so was a lot of talk of political assassination …..
Then what happens ,chuck d releases his 18 reasons why tupacs alive assassination rumours stop and chuck d gets a nice job a fox news. (Owned by rupert murdoch)
Also id like to add this isnt new it was on the net bk in 97 98 and so was a lot of talk of political assassination
Until chuck d came along with his 18 reasons why pac dead then got a promotion at fox news (owned by rupert murdoch )