Eminem and Shady Records released a clothing collection based on the movie Southpaw.
Profits from the merchandise, which is made in collaboration with Title Boxing, will go to the Marshall Mathers Foundation and the Downtown Boxing Gym in Detroit. The gym provides academic services and a boxing program for inner-city youth.
The collection includes T-shirts and hoodies with sayings inspired by the movie and main character Billy Hope, played by Jake Gyllenhaal.
One shirt reads, “Legendary Status Detroit, MI” as a tribute to Eminem‘s hometown.
A black hoodie says, “Stop For No One K.N.D.” referencing the promotional track for the movie, “Kings Never Die,” which features Eminem and Gwen Stefani.
The T-shirts are priced at $30 and the hoodies are $55. There are also beanies and commemorative boxing gloves available for purchase. The online store is here.
The Foundation is also holding a fundraiser where ten people will receive boxing gloves signed by Eminem. One grand prize winner will receive a handwritten letter from the rapper.
The rapper served as the executive producer for the Southpaw soundtrack.
Southpaw is in theaters now.
Images of the lookbook, featuring graduates of Downtown Boxing Gym’s program, are below via Complex:
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