Following the release of the Reebok Classic x Kendrick Lamar Ventilator sneakers over the weekend, K. Dot’s label, Top Dawg Entertainment, have released a new video featuring Blood and Crip gang members discussing the sneaker and the message the shoes are trying to promote.
“The message behind the new Kendrick Lamar shoe is uniting red and blue, where we all can exist and respect each other and love one another,” G Weed, a Blood gang member says.
“The message is about a whole lot of peace and unity,” Jigga, a Crip gang member adds. “Kendrick is just really giving us a reason and giving us an understanding of why we should have unity, or why we should really wanna do this.”
A video of G Weed and Jigga discussing Kendrick Lamar’s sneaker collaboration with Reebok can be viewed below:
For additional Kendrick Lamar coverage, watch the following DX Daily: