Earlier this year, after a series of Instagram posts were made by select influencers in Hip Hop, showing off what appeared to be Cam’ron’s new Killa Crunch cereal, details on what some believed was Cam’s first ever foray into the cereal world have been revealed.
According to First We Feast, the Killa Crunch boxes don’t actually contain any cereal, and are instead part of a new marketing campaign from the Dipset lyricist.
Although a new Killa Crunch cereal may not exist, Cam’ron does plan on hiding boxes of Killa Crunch, each with a t-shirt and $100 in them, in bodegas across New York City from April 10 through April 12.
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Killa Crunch (with the accompanying t-shirt) can also be purchased on the Virgin Mega website for $45. A description on the Virgin Mega website states the following:
“…it’s Cam’s latest venture into the cereal scene that may be the crown jewel in what has been a lemonhead-hued career’s worth of gems. In conjunction with Cam’ron, Virgin Mega is proud to introduce the collector’s edition Killa Crunch cereal, directly inspired by his iconic Complex magazine cover shoot from 2014. Cam’ron knows that breakfast is the most important meal of the day, so he created a limited run of Killa Crunch cereal boxes to help his fans start their day.”
Additionally, each Killa Crunch box will boast a “’U Mad Lib’ and ‘Dumb Smart’ crossword on the back of the box, and a slew of nutritional facts.”
