Bad Boy has a new home. Sean “P. Diddy” Combs, founder and CEO of Bad Boy Entertainment has entered into a 50/50 joint venture with Warner Music Group. Diddy will still be CEO but will now be able to utilize the marketing, promotional and physical and electronic distribution resources of WMG and its Atlantic Records.
The roster of B5, Boyz N Da Hood, Mase, Carl Thomas, 8 Ball & MJG, Mario Winans and P. Diddy himself stays intact as well as the Manhattan office that Bad Boy is ran out of.
Edgar Bronfman, Jr., Chairman and CEO of Warner Music Group, said,
“Sean and Bad Boy are an exciting new addition to Warner Music Group and its renowned roster of artists and labels. His ability to cultivate new artists combined with his relentless drive makes Sean one of the entertainment industry’s truly gifted and rare talents.”
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This venture also joins Diddy with another mogul in the music biz, Lyor Cohen.
The Chairman and CEO of U.S. Recorded Music for Warner Music Group said, “We’re thrilled to welcome Sean and Bad Boy Records to the Warner Music fold. We believe Sean’s entrepreneurial spirit and willingness to push the envelope creatively will be a perfect fit for Warner Music Group. The Bad Boy name has not only stood for hip-hop music for more than a decade, but has evolved into a unique and vital brand.”
