Nas has been known to be an entrepreneur as one of Hip Hop’s most storied rappers. His work with Hennessy, among other companies has made him money outside of just music. Now it seems his daughter has learned some of those lessons and decided to enter the business world.

Destiny Jones recently started her own lip gloss line titling it Lipmatic, in memory and inspiration of her father’s debut album Illmatic. Knowledge of her line has been spread now through Nas’ Instagram. He posted a Lipmatic banner with a caption congratulating his daughter.

“It’s so ILL to see @LipMatic launch. Scoop that up!” He said in the post. “Made for beautiful lips everywhere…. Created by my very own Princess Destiny. It’s great to watch her plans unfold! #lipmatic.”

Lipmatic is available at Karmaloop and features four different colors.

View Nas’ Instagram post below:

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