SA is bringing “Kojak” back from the TV cemetery. The series, which features Ving Rhames in the title role, will get a little flavor via R&B songstress Tweet. Tweet will chip in the theme song, “When I Need a Man”, for the new USA Network original drama series.
Tweet has also shot a video for “When I Need a Man” and should be hitting a TV set near you soon. The song will also be on Tweet’s new Goldmind/Atlantic Records album, “It’s Me Again” and will be released on March 22nd.
“Teaming up with Tweet and Goldmind/Atlantic Records is a real win for our Kojak marketing campaign,” said Chris McCumber, Senior Vice President of Marketing and Brand Strategy for USA Network. “The video is a great piece of entertainment that seamlessly promotes Kojak, and the music fits perfectly with the brand image we are creating for the series.”
The video will be seen in Regal Theaters across the country on 5,400 screens in 100 markets as well as the street level window at New York’s Loews in Lincoln Square.
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Be on the lookout for Kojak which premieres March 25th
