A$AP Rocky discussed his recent negative views on the Hood by Air fashion brand in an interview with New York Magazine published today (November 6).
Rocky debuted the song “Multiply” this April at Coachella which included the line “HBA shit is weak, you can keep that.”
In October, A$AP Rocky dropped the visuals for the Juicy-J assisted track “Multiply.”
A$AP Rocky, who had worn HBA in previous years, said that he doesn’t have a serious issue with the brand, but that his fashion tastes have evolved.
“I’m going to put it to you like this: I can say that I’ve been scrutinized for my fashion since I was about 15 years old,” Rocky says in the interview. “A lot of people got it easy. I feel like I had to go through the whole Civil Rights Movement just to be comfortable, to make other people comfortable, to be able to wear what they want to wear, and a lot of dudes are just claiming to have it without having to have that sacrifice or suffering through all that kind of shit. We’ve been through that kind of shit. That’s all I can really say about it. It is really miniscule. It’s no real beef.”
Rocky, who is still prepping his sophomore album, said he thinks “HBA shit is weak,” so he does not know if he would work with the brand again.
A$AP Rocky clarified the struggle he endured through fashion.
“The way that I look now, this wasn’t acceptable about 12 years ago in the hood,” Rocky says while wearing a closely tailored black suit. “Because we’ve always been dressing like this and it wasn’t acceptable and we made it acceptable.”