Dallas Cowboys wide receiver Dez Bryant has signed with Jay Z’s Roc Nation Sports.

The 2010 first round draft pick faces free agency at the end of this season and the move to Roc Nation Sports represents his fourth agent in his professional career according to Complex. The former Oklahoma State All-American player joins Detroit Lions defensive tackle Ndamukong Suh as a recent signee and adds to the company’s roster of NFL players that also includes Victor Cruz, Hakeem Nicks, and Geno Smith.

Speaking after yesterday’s game against the Cardinals, Bryant explained the move from agent Eugene Parker to Roc Nation Sports as motivated by marketing concerns.

“I feel like it fits me,” he said according to ESPN. “It fits what I’m trying to do, what I’m trying to accomplish in life. I want to be the best that I can possibly be. It ain’t about a contract. It’s about me branding myself and being an icon for these kids. I love kids and they look up to me…I come from dirt—point blank, period—and every day I’m writing my story and it’s getting better. I feel like they were the best choice for me. They can help me get to where I want to be. That’s what it is.”

After a short-lived endorsement deal with Under Armour, Dez Bryant signed a three year contract with Jordan Brand last August. 

Bryant is currently in the final year of his five-year $11.8 million rookie contract and told ESPN earlier this year that he’ll seek a significant pay bump moving forward.

“Yeah, I deserve it,” Bryant said of being paid as one of the league’s top receivers. “I deserve it. I feel like I do. I put the work in, but I let that kind of stuff take care of itself. It is what it is. I let my agent talk about it and give me some feedback.”

With quarterback Tony Romo sidelined by two transverse process fractures in his back, Bryant caught 2 of 10 passes for a total of 15 yards and a touchdown in a loss against the Arizona Cardinals yesterday. This season he’s tallied a total of 50 receptions for 635 yards and six touchdowns in nine games.

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