Beats Music is set to relaunch as a part of iTunes next year. Allhiphop reports that iTunes downloads are down and Apple is hoping this incorporation of the streaming service will boost revenue. The website cited an article by the Wall Street Journal which says music sales at iTunes “have fallen 13% to 14% world-wide since the start of the year.”
Dr. Dre and Jimmy Iovine launched Beats Music in January and was meant to compete with music streaming services like Spotify and Pandora. A Beats Music subscription costs $9.99 per month.
In May, Apple purchased Beats Electronics and Beats Music. The deal was reportedly worth $3 billion. The price was cut from $3.2 billion because of a low number of subscribers to Beats Music.
Beats was also in the news this year because the National Football League made Bose its official headset brand. Players were thus prohibited from wearing the popular headphones during games and up to 90 minutes after.
San Francisco 49ers quarterback Colin Kaepernick has an endorsement deal with Beats and was fined $10,000 for wearing his headphones in a press conference after a game. Cam Newton, Richard Sherman and Tom Brady have also been seen wearing Beats headphones on the field since the ban was enacted.