Capitalizing on the explosive growth of mobile, Atari, Inc. (Nasdaq: ATAR) announced today at 3 GSM World Congress that it has entered into a worldwide, multi-year partnership with Sorrent Inc., a leading creator and global publisher of mobile entertainment, to develop and publish a suite of creative mobile content based on the Marc Ecko’s Getting Up: Contents Under Pressure.
The agreement expands Atari‘s platform mix for the game, which was developed
in partnership with Marc Ecko Enterprises, to leverage the portability
and connectivity of the mobile platform.
Sorrent will launch its products this September simultaneously with Atari’s PlayStation(r)2 computer entertainment system counterpart.
“The viral nature of graffiti, music, and the addictive game play of Marc Ecko’s Getting Up: Contents Under Pressure make it a perfect fit for the mobile platform,” said Wim Stocks, executive vice president of sales and marketing for Atari. “Sorrent is a leader in developing and publishing compelling entertainment worldwide for the mobile platform, and we are pleased to extend our relationship and work with Sorrent to bring this important title to mobile.”
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Marc Ecko’s Getting Up: Contents Under Pressure is an homage to graffiti’s rich culture. Conveyed through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko, himself a former graffiti artist with deep ties to the urban community.
“In recent years, the mobile phone has become an integral part of today’s youth lifestyle,” said Marc Ecko, executive creative director for Getting
Up. “Getting Up: Contents Under Pressure was conceived as a means of sharing the unique form of self-expression made possible through graffiti, and Atari‘s partnership with Sorrent extends this immersive experience by allowing people to take it with them wherever they go.”
The announcement builds upon several successful collaborations between Sorrent and Atari.
Last June, Sorrent’s global launch of Atari’s DRIV3R for mobile, which was released simultaneously by major wireless carriers worldwide to coincide with the launch of Atari’s consoleversions, represented the industry’s largest integrated marketing campaign for a single mobile entertainment title.
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“Marc Ecko’s Getting Up: Contents Under Pressure is a completely original concept whose ‘Get IN, Get UP, and Get OUT’ theme resonates perfectly with gamers on the go,” said Greg Ballard, CEO of Sorrent. “We’re excited to work with Atari and Marc Ecko Enterprises to bring this unique and innovative concept to wireless gaming.”
