JC Penneys one of the last suburban holdouts as far as the “cool-factor” of it’s merchandise has teamed with MTV and created a new line of “Cribs” inspired furniture and decoration for the upwardly mobile home shopper.

Penneys invites you to lose yourself in a designer room, without the designer price tag. It’s easy with Lose yourself in a designer room, without the designer price tag. It’s easy with MTV Cribs Home Furnishings Collection.

With designs ranging from Amber to purples and pinks…to Platinum…refined, sophisticated, distinctive. In the end jet black sheets make a statement on your level of coolness and bling.

Unlike many old school retailers who have been trapped in the contemporary, the new MTV Cribs Home Furnishings Collection at JC Penney’s puts the national chain one up as far as going beyond the “norm” and embracing a new audience of adult Hip Hop heads.