Bidding wars for top athletes have become something of the norm in professional sports but athletes making demands on shoe deals is something that is not often seen.
According to Businessweek, Jay Z, who represents Kevin Durant under his Roc Nation Sports agency, has given Nike a Wednesday deadline to match a 10-year sponsorship offer from Under Armour. UA’s deal is believed to be worth between $265 million and $285 million.
Kevin Durant, who has had his shoes made by Nike since 2007, would be making more than double what he currently would be via Nike, a seven-year deal worth nearly $70 million. The large offer made by Under Armour is said to be almost 10 percent of the company’s entire marketing budget.
Kevin Durant won the NBA Most Valuable Player last season scoring an average of 36 points per game. Jay Z’s Roc Nation Sports also represents James Young and NFL players Geno Smith, Hakeem Nicks and Victor Cruz, among other athletes. In 2013, UA signed Durant’s NBA colleague Stephen Curry.
(August 23, 2014)
UPDATE: Nike has exercised its right to match the multi-million dollar offer Under Armour made to Kevin Durant in order to retain its relationship with the NBA star, according to ESPN.
Represented by Jay Z’s Roc Nation Sports, Durant is expected to make more in base salary and royalties in the new Nike deal than he does from the Oklahoma City Thunder, for whom he plays basketball.
RELATED: Kevin Durant Says Signing With Jay-Z Was A “No Risk” Move
People homeless starving in the streets and they want to give this nigga almost 300 million.
Look around junior, nobody gives a fuck about starving people, otherwise they wouldn’t be starving. We care about athletes, rappers, rich people. Once he gets the deal from either UA or Nike, we’ll jock on his dick the same as all the others.
Spit da truth to these juniors, Sarge!
Jay z cares about his pockets being fat.
he don’t give a fuck about niggas
Why would he give a fuck about a ‘nigga’, he’s rather give a fuck about a black person and a black man/woman would not be waiting for a hand-out and that’s the difference money.
LOL Jay-Z ain’t giving anyone a deadline he has nothing to do with this shit.
You are wring about that. Jay handles K.D marketing/endorsement deals. He doesnt not represent them when it comes to his NBA contract. Get your facts straight.
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Tripping 32, Kevin didn’t score no 36 points per game last season.
roc nation stepping up, they got 240 mil for can kd lined up for 285 and the red sox just gave the cuban dude who never even played in the majors 72. they overcharging niggas for what they did to the cold crush
some people so poor all that they got is money, diamonds
KD, great player but boring personality. Nobody’s buying Under Armour shoes, Nike runs everything sports related.
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I love how these so called righteous ass preachers get on every article that involves somebody making a large sum of money, Jay-Z mostly, and talk about how he doesn’t give a fuck about nobody. Derrick Coleman and MC Hammer should be lessons to everybody about trying to take care of people who expect everything from everybody and nothing from themselves. Crabs in a fucking bucket.
Not even that Harlem World, they talk about Jay Z & celebrities but broke as hell passing by a homeless person and never donate a can of food, a coat or time to a shelter.
yall need to get your facts straight- KD aint average no damn 36 points a game. aint no nigga done that since MJ in 86 when he averaged 37,
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i dont see these ads you speak of. maybe you got a virus from all that gay porn
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My last pay check was $9500 working 12 hours a week online. My sisters friend has been averaging 15k for months now and she works about 20 hours a week. I can’t believe how easy it was once I tried it out.
This is what I do,,,,
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