Still riding off the success of veteran rap duo, Eightball & MJG’s release, Living Legends Diddy has signed Boyz N Da Hood; an Atlanta based rap group intent on introducing their sound to ghettos everywhere. Jeezy, Duke, Big Gee and Jody Breeze make up the collective whose lead single, “Dem Boyz” is already lighting up the airwaves.
“From the streets of Houston to Chicago to down in Miami to Memphis to the Bronx and Watts and Compton, everybody was telling me the same thing, they wanted to hear some real gritty type of shit,” explains Block, founder of the group. “I figured that Boyz N Da Hood could be the CNN of the streets like NWA was back in the day.”
Block, who is veteran executive in the music industry, says that putting the group together is the culmination of years of hard work. The former president of Suave House Records claims that Boyz N Da Hood is more than just a rap group, they’re part of a movement and he’s confident in Diddy’s ability to take the group to the next level.
“I went with Puff because I felt that he didn’t have anything at the time and this could be his baby,” Block easily explains. Although the group was initially going to feature T.I. and later Trick Daddy, Block was confident in Jeezy’s, Duke’s, Gee’s and Jody’s ability.
So much so that on their yet-to-be-titled debut album due out March 9th they don’t have any features, just production from some of the best in the industry, including Jazzy Pha, Frank Nitti (Eightball & MJG), and DJ Toomp (T.I.).
“If you look back in history, everybody that made a name for themselves they came on they own…the Hot Boyz, NWA, the Geto Boys, they didn’t have no features whatsoever,” says Bock. “So I’m thinkin’ I’m just gonna jump on that bandwagon and do the shit ourselves.”