ATARI AND MARC ECKO TAB HIP-HOP STAR TALIB KWELI TO PROVIDE LEAD VOICE OVER FOR
‘MARC ECKO’S GETTING UP: CONTENTS UNDER PRESSURE’
NEW YORK, NY, January 11, 2005 – Atari, Inc. (Nasdaq: ATAR) today announced hip-hop
artist Talib Kweli will be the voice of Trane, the lead character in Atari’s new
video game, Marc Ecko’s Getting Up: Contents Under Pressure. The video game
promises to be an homage to graffiti’s rich culture and represents the culmination
of seven years of story and character development by fashion pioneer Marc Ecko,
himself a former graffiti artist with deep ties to the urban community.
Known for his evocative and compelling lyrics, Kweli has recently released the
critically acclaimed The Beautiful Struggle (2004) album and has toured with
renowned artists and producers such as Mos Def, Kanye West, Jay-Z and Beastie Boys.
As Trane, Kweli is providing the voice for an outcast and rebel determined to
establish his credibility in the politically oppressive city of New Radius, but whoultimately becomes the unlikely leader of an urban revolution.
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“Because a video game has a hip-hop soundtrack doesn’t automatically make it a true
representation of urban life. The urban reality is about making your voice heard
and with Getting Up: Contents Under Pressure we’re looking to authentically capture that daily challenge in a highly engaging manner,” said Marc Ecko, Executive Creative Director for Getting Up.
“There is no better artist to help challenge the video game status quo and personify Trane than Talib, and we are excited to be adding his respected talent to our video game.”
The story’s “Get IN, Get UP and Get OUT” gameplay mechanic offers players a unique combination of skills, including the sneak and street fighting abilities needed to battle through the city’s rough streets and Get IN restricted areas; the dexterity and agility to scale any object in order to Get UP graffiti tags and spread the message of rebellion; and the ingenuity to evade, escape and Get OUT.
