DJ Khaled has launched a line of headphones called We The Best Sound, according to a post the Miami-based deejay made on Instagram.

“Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound,” DJ Khaled posted on Instagram. “We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me…you won’t be disappointed. We The Best Sound, the brand you can trust. H6 with Dj Khaled by B&O @wethebestmusic@wethebestsound @headsaudio @beoplay#GODISTHEGREATEST!”

Dr. Dre, 50 Cent and Ludacris are also among the Rap personalities who have their own headphones.

Dr. Dre’s Beats Electronics company, which features Beats By Dre headphones, was purchased for $3 billion by Apple last month.

DJ Khaled’s Instagram post is as follows: 

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