will.i.am Details Beats Electronics Role With Jimmy Iovine

    will.i.am co-founded Beats Electronics and in an interview with Billboard, he also says he consulted on “navigation and integration to further the product’s cultural adaptation.”  

    The Black Eyed Peas frontman says that his share of the $3 billion Beats Electronic sold to Apple for will benefit his i.am.angel Foundation, which works with underprivileged high school students.

    “I used to have 60 kids,” he says. “Now I have 300 kids and there’s a waiting list for people who want to join my program. I was going to raise money to pay for the 300 kids. Now I can pay for them myself.”

    The rapper-producer also discussed his bond with fellow Beats executive Jimmy Iovine in the article. will.i.am said that Iovine offered the Black Eyed Peas about $500,000 less than other record labels, but that Iovine made the rap group a promise.

    “Jimmy was like, ‘Look, Will, this game has gotten out of control,” will.i.am says. “For a group like yours, $450,000 is sill a lot of money. You can go sign with Polly [the late Polly Anthony at Sony] for a million-plus, because I’m not going to give you that kind of money. It’s ridiculous. But I promise you, if you sign with me for $450,000, no matter how many records you sell, you can always make records with me until you guys get it right. I promise you that.’”

    RELATED: Apple Confirms Acquisition Of Dr. Dre, Jimmy Iovine’s Beats Music & Beats Electronics For $3 Billion

    15 thoughts on “will.i.am Details Beats Electronics Role With Jimmy Iovine

    1. so he basically promised he wouldn’t drop them no matter how shitty their music would be, until they get a hit and make them more money?

      so instaed of being dropped you get shelved til u come out w a hit, and if u don’t ur never coming out.

    2. Jimmy is a true jew! He jewed him outta that money and his idea for Beats headphones and then he left the label! LOL I wonder if that offer still stands to make records with him forever.

    3. they went from a $450k signing to selling over 80m copies but you clowns think he got shelved & overlooked, lol what a bunch of idiots

      whatever you think they are a rap group, so don’t be surprised when the pussies say BEP was better than wutang

      1. snoop wasnt talking about the fit of his pants. he was saying it was difficult to get into them pants for a homo booty call. it was a little inside jab that the masses not going to pick up on smh

    4. Yes, he is pop. He’s not hip-hop at all.

      Wrong and wrong. He’s electro R&B. Songs about girls is a classic.

      1. they’re a rap group, even fergie is known for rapping

        they’re music style is edm, electro, house, whatever the f-ck y’all wanna label it, that’s the schtick, a rap group that does dance music

        the last of the rapping b-boys

      2. No, Will I Am is electro pop music, not hip-hop or R&B. Songs about Girls suck ass. Also, BEP are a pop group.

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