Seattle, Washington native Macklemore recently took to social media to reveal his newest project, a shoe he’s releasing via Jordan Brand. 

Taking to Instagram Saturday, the Grammy Award-winning rapper showed off his salmon-colored pair of Jordan Melo M10’s dubbed the “Northwest King Salmon” variety. The shoes are appropriately hued in the title color representing his Pacific Northwest background.

Friday, Macklemore performed at the Jordan Brand Classic at the Barclays Center. He also posted to Instagram a photo of him and Michael Jordan with the caption, “The greatest ever… #jordan #selfiedondada.”

Macklemore perhaps creates somewhat of a controversy with the reveal of his shoes. In the past he’s rapped about ills of consumerism, particularly regarding shoe culture. In the song “WINGS” he raps, “A hundred dollars for a pair of shoes I would never hoop in / Look at me, look at me, I’m a cool kid / I’m an individual, yeah, but I’m part of a movement / My movement told me be a consumer and I consumed it.

“And this pair, this would be my parachute / So much more than just a pair of shoes,” he continues later to closeout the track. “Nah, this is what I am / What I wore, this is the source of my youth / This dream that they sold to you / For a hundred dollars and some change / Consumption is in the veins / And now I see it’s just another pair of shoes.”

View pictures of Macklemore and his Jordan shoes below (photos via Macklemore):

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