Russell Simmons, founder of the mega Def Jam brand and hip-hop entrepreneur, has now entered the mobile content market with Def Jam Mobil. In partnership with AG Interactive Def Jam Mobile will provide a vast array of personalized mobile content ranging from messaging and ring tones to graphics, games, greetings and news.
Following Roc-A-Fella’s Damon Dash’s lead into the technology market via the mobile media player, the Rocbox, Russell Simmons plans to take things one step further with his foray into the market. By converting his Def Jam brand into a cutting edge wireless offering for millions who live and love the hip-hop lifestyle, Russell is looking to take the wireless market by storm.
According to the company press release; “Def Jam Mobile is designed to offer a new voice for the hip-hop generation by developing a substantial suite of new wireless applications and products to the mobile marketplace. Under the agreement, the partners will jointly develop, distribute and market mobile content offerings in the music, film and videogame area as well as other forms of self- expression including personalization, messaging products and entertainment. The content will be produced and marketed to create meaningful connections with the hip-hop audience, providing an innovative way to express personal choices and lifestyle.”
