Pharrell Williams has entered into a long-term partnership with adidas, the brand announced today (March 27).
“Working with an iconic brand like adidas is such an incredible opportunity,” Pharrell says in a press release. “From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.”
Bionic Yarn is Pharrell’s textile company and is a part of The Vortex Project. The initiative works with Parley for the Oceans and uses plastic debris from the oceans and turns them into yarn and fabric.
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Bionic Yarn will be used in some of Pharrell’s upcoming adidas Originals products. Pharrell Williams’ pact with adidas marks the brand’s first arrangement with a designer who owns their own textile company.
“I am truly thrilled to work with Pharrell,” says Dirk Schoenberger, Global Creative Director, adidas Sport Style Division. “He is a pop-culture icon that never fails to inspire, not just through his musical talent and craft, but through his many other interests. He is the perfect fit for the multi-faceted company that is adidas.”
The first adidas Originals x Pharrell Williams products are slated to debut Summer 2014.
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A video announcing the partnership is as follows:
Kanye West also has a deal at adidas.
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