After hearing the complaints of several members of the Hip-Hop community, who professed their love of tennis but desired more appealing gear, entrepreneur Marvin Coleman has designed and developed 40 Luv Clothing.
The clothing line will be directed to the urban crowd and Coleman believes that his line-which refers to the term for a perfect, winning tennis score- will cater to fans who dislike conventional tennis uniforms. The new line made its official debut during the U.S. Open with an ad on USA networks.
“Launching at the U.S. Open to acclaim from top tennis insiders was more than I could have asked for,” Coleman, President and C.E.O of 40 Luv Clothing said.
40 Luv Clothing will be available online in winter 2004 and will make its official launch in spring 2005 in select retail outlets. The clothing line also plans to conduct tennis clinics in areas that many tennis programs do not serve.
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