Penalty Recordings, a label that released albums from such acts as Noreaga (now known as N.O.R.E. and NORE), Crooked Lettaz (one-half of which was David Banner), the Beatnuts and Lord Finesse, has relaunched as Penalty Entertainment, reports. 

Penalty Entertainment has signed a multi-year distribution deal through Sony RED and has already signed rapper Hi-Rez and Rap group eMC (Masta Ace, Punchline, Wordsworth and Strick).

“Penalty 2.0 joins with a new roster that showcases the quality and consistency of the original,” Sony RED president Bob Morelli said in a statement announcing the new partnership. “There is no doubt about Penalty’s plans to recapture the original excitement and Neil’s ability to deliver it.”

Penalty Entertainment has recorded music, artist/producer management, music publishing, touring and merchandising divisions,’s story says.

“We’re focused on artist development, talented new producers and musicians who will be here many years down the road,” original Penalty founder/CEO and industry veteran Neil Levine (pictured above) says. “We want the superstars of tomorrow today.”

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