Loaded Lux’s publicist, Jack Macnasty, has issued an exclusive statement to HipHopDX regarding allegations that Lux is greedy and that his Hollow Da Don battle set to take place on UW’s “High Stakes” event is not scheduled to air on YouTube. 

“These claims of greed being the motivation behind the pay-per-view not going directly to YouTube are more ridiculous than true,” Jack Macnasty’s statement says. “It just sounds like a ploy by the empty messenger to distract the fan. It’s not going to work. If greed were the motivation, Loaded Lux would be battling on as many cards as he could get on, and he could get on all of them. But it’s not greed. It’s the future survival of the culture and the people that started it remaining in control of it that drives the business decisions that were made. And no it’s not in Lux’s contract that the battle can’t go on YouTube. That is a lie. One of many that the empty messenger has told.” 

According to Lux’s camp, the battle is slated to reach YouTube eventually, though a date has not been determined. Still, Hollow Da Don, who the statement refers to as “the empty messenger,” has said the battle is not set to reach YouTube at all. 

This has had some fans upset with Loaded Lux because most battles in major Battle Rap leagues are available on YouTube approximately a month after they take place. 

HipHopDX has contacted Hollow Da Don and UW Battle League regarding the YouTube release of the battle. 

Loaded Lux’s Publicist Responds To Loaded Lux’s Critics

“These people that are angry are not seeing the large picture,” Loaded Lux’s publicist’s statement says. “These are the ones that are shouting ‘the culture, the culture.’ Yet they are talking about stealing the live stream and bootlegging it, boycotting the battle. That doesn’t sound like someone that claims to love the culture. The truth of the matter is that the Battle Rap culture needs pay-per-view. New income streams need to be explored. You heard [Ultimate Rap League’s] Beasley talk about how much it costs to promote these battles. He virtually said it’s a crap shoot if they make money. He says their only true source of income is the door revenue and all expenses are deducted from that. And they get what’s left over and according to his math, it’s not much. It’s that scenario that makes the ticket prices $100. If they knew that pay-per-view would bring in a substantial amount of revenue it could reduce the ticket price, battlers could get paid more money and events could be more frequent because you wouldn’t have to wait until large venues are available. But how do you find out if you don’t try it? The culture is growing so there is going to be growing pains. Team Lux and UW Battle League are out front with the other pioneers of this effort.

“In order for the Battle Rap culture to grow, it’s going to take money,” the statement continues. “There is no way around that. If the existing leagues can’t tap into new streams of revenue they will fall by the wayside because companies with deep pockets will come in and take over just like they did in the music industry. Companies that don’t understand the culture and are just in it for the dollar will control the culture, just like rap music. We invest in every culture but our own. We have no problem spending the night on the sidewalk in front of sneaker stores and paying $250 for a pair of sneakers that cost $20 to make. Where are the angry fans at that? We have no problem paying $300 in a club for a $30 bottle of liquor. Where are the angry fans at that? What we have are bloggers that want to up their views and online profile by making something out of nothing. Small minded bloggers that don’t get the large picture.” 

In the statement, Battle Rap’s global footprint is also addressed, one that includes events in England by leagues including Don’t Flop Entertainment and Canada with leagues like King of the Dot (KOTD). 

“Battle Rap is a worldwide market, much more than can fit in the largest venue,” the statement says. “YouTube does not invest in Battle Rap. UW does. URL does. KOTD does. All YouTube does is make money on the culture, yet the angry fans don’t complain about that. Beasley says that the money made on YouTube views is not substantial. Why not spend your money with people that are going to reinvest back into the culture?” 

According to the statement, the complains regarding the pay-per-view event are not substantiated. 

“Now some people are complaining about the PPV price,” the statement says. “That sounds like broke Hollow fans. A Lux fan would say, ‘Let me get five of my friends and split the cost and we all watch it together or do like we do with the HBO pay-per-view [boxing matches]. We order the fight and have people pay $10 to come over and watch it and make some money.’ Some people just don’t see the large picture. This is win-win for everybody.” 

The statement also appears to discuss Hollow Da Don’s recent Twitter posts regarding the pay-per-view deal.

“So what’s the issue?” the statement says. “Fans wait three or four months now for battles to reach YouTube. The guy who stated all this nonsense is just looking for an edge and these bloggers took it hook-line-and-sinker. For somebody that is happy with their deal, they sure talk a lot about how much money someone else is making yet they claim to be LOM [Loyalty Over Money]. The code of the street is you keep your eyes on your own money. You don’t worry about what the next man is getting. Sounds like jealousy.” 

RELATED: Loaded Lux To Battle Hollow Da Don At UW Battle League Event