ScHoolboy Q’s Oxymoron album was streamed 3.3 million times in its first week of release, making it the biggest first-week stream of 2014, according to Spotify.
Spotify’s Oxymoron promotion included being the main feature in the Spotify Newsletter; inclusion in the Browse New Release feature; premium homepage takeover on March 1; and a social media blitz with dedicated Instagram, Facebook and Twitter posts.
Earlier this week, ScHoolboy Q’s Oxymoron debuted as the #1 album in the country. It was also the highest debut on the chart with sales of 138,950 copies.
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Oxymoron, which can be streamed here, is ScHoolboy Q’s major label debut album. The project earned the Top Dawg rapper a 3.5 out of 5 in the collection’s HipHopDX review. “In many ways, Oxymoron delivers exactly as advertised,” HipHopDX said of the album in its review. “It’s an ominous project that also needs a few radio reaches to provide ScHoolboy Q a platform to achieve mainstream success.”
