The Serial Killers’ Demrick says that 2013 marked a significant change in the way artists worked.
“It’s hard for me to focus on one moment that I liked in hip hop this year because so much changed this year in my opinion,” Demrick says in an exclusive interview with HipHopDX. “I think this was the year of the independent artist. This was the year where people worked on their albums and mixtape as a whole body of work and not just a bunch of singles on a CD/USB.”
Demrick, who is one-third of Serial Killers with Xzibit and B Real, also says that the quality of product being released has improved. “I like the idea behind Kendrick Lamar’s [good kid, m.A.A.d city] album being something you listened to from front to back,” he says. “I like the fact that a bunch of indie albums and mixtapes dropped this year and got recognized. I like that the raw aspect coming back into play. Lots of new artists, including myself, are getting touring opportunities and fans are coming to the shows supporting the artists they really fuck with. I think that in 2013 people are getting a chance to know us new MCs because of all of this support.”
Beyond the general growth Demrick says he saw in the genre, he also said he had a few individual favorite things about 2013. “I like the funny shit like Action Bronson body slamming his fan on stage for doing to much and I like that Troy Ave is standing up for what he believes New York is all about,” he says. “I like that Kanye signed one of my favorite spitters Pusha T and had him drop a street classic, in my opinion, not even worrying about singles.
“So basically what I like the most about 2013 is the direction the culture is moving in,” Demrick continues, “because the Soulja Boy era was killing me.”
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