has compiled a list of the Top 3 ways in which social media and technology have changed Hip Hop and popular music. 

“Technology has had a tremendous impact on music,” the site says. “We went from 8-track tapes to being able to purchase and download a digital album in just a matter of seconds. However, technology’s effect on music has been far greater than just a new method of delivery to your earbuds. The musical revolution is here, and we’re all in it.” says that cross-branding and distribution have had a major affect on Hip Hop.

“Cross-branding has been around for years,” the article says. “Just check Dr. Dre and Eminem’s ‘I Need A Doctor’ and you’re likely to see at least two brands you recognize. But this past summer, Jay Z took it to a whole new level, partnering with Samsung Electronics to provide 1 million free copies of his album through an app available exclusively on the Galaxy smartphone.

“Lauding the ingenuity of the massive digital distribution of Magna Carta Holy Grail,” the story continues, “the #NewRules hashtag was created to let fans on social media feel like they were part of something revolutionary, beyond simply being consumers.”

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