Swizz Beatz and Mashonda Tifrere launched kasseemsdream.com yesterday (November 18).

Named after their six year-old son, Kasseem’s Dream is a lifestyle brand intended to teach creative children self-expression through the arts.

“I am so proud of my son,” Swizz Beatz said in an exclusive statement to HipHopDX. “This is his way of becoming a philanthropist and young entrepreneur.”

In an exclusive statement to HipHopDX, Mashonda Tifrere says Kasseem was hands-on in designing the website.

“He put his little heart and soul into this project and it is amazing to see his vision come to life,” she says. “We have so much to share with you about children worldwide, their dreams and passions. Today is just the beginning for kasseemsdream.com.”

On October 29, Mashonda and Swizz Beatz celebrated a soft launch of kasseemsdream.com. Presented by LifeStyleHer, the Halloween-themed event took place in BKLYN BEAST, which is located in Williamsburg, Brooklyn, New York.

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