Fashawn, who is prepping the release of his upcoming The Ecology album, has released the video for “The Beginning,” a clip directed by Punit Dhesi and Evidence.
Evidence recently spoke about his work with Fashawn.
“‘The Beginning’ is a really minimal track,” Evidence said of the song in a press release. “It doesn’t even have a hi hat, so there’s not really much to hide behind here. I liked the combination of the loop and the drums to keep the sound raw. Running the beat through some lo fi filters and keeping Fashawn’s vocals on top and clean was my objective. When he spit me his rhymes, I felt every word needed to be heard. To me this record and video is about him.”
Evidence said he envisioned a particular concept for the music video.
“Visualizing an environment in which he came from and showing everyday distractions in his life both personal and public and how they constantly try to distract him while he was focused on his craft in which in this case was the camera,” Evidence said. “That was our main goal. Adding on the one-take aspect of it really made it a challenge and shooting it illegally with no permit didn’t help make this an easy task. Both Punit Dhesi and I looked at every aspect. The minimal beat and Black and White video, we felt it would compliment each other perfectly. To me the video looks how the song feels.”
In his statement, Evidence also praised Fashawn’s raps.
“Fashawn has some really notable lines,” Evidence said. “Originally I was going to be on there with him, but decided not to once I felt how focused he was on the record. For a very versatile artist, this is my favorite side of Fashawn, the emcee. I’m really excited about the video and I’m really excited about his album. The world needs to hear it already.”
Fashawn is finalizing work on his upcoming album, The Ecology, the follow-up to his 2009 release, Boy Meets World.
Fashawn’s video for “The Beginning” directed by Evidence and Punit Dhesi, can be viewed below.
Evidence is on tour with Brother Ali as a member of Dilated Peoples.
Their tour dates can be found below.
Nov. 8 – Frankfurt, DE @ Zoom
Nov. 9 – Milan, IT @ Tunnel Club
Nov. 10 – Marseille, FR @ Cabaret Aleatoire
Nov. 12 – Strasbourg, FR @ La Laiterie
Nov. 13 – Lyon, FR @ Ninkasi Kao
Nov. 14 – Geneva, CH @ Usine
Nov. 15 – Ghent, BE @ Vooruit
Nov. 16 – Zurich, CH @ Rote Fabrik
Nov. 17 – Paris, FR @ Trabendo
Nov. 19 – Brighton, UK @ The Haunt
Nov. 21 – Liverpool, UK @ East Village Arts Club
Nov. 22 – London, UK @ Garage