Eminem and Shady Records have announced Shady Films. 

Today (September 25), Shady Records announced a deal for content and development and production with Ben Silverman’s LOUD channel in partnership with Electus, according to shadyrecords.com.

“Shady Films shares WatchLOUD.com’s goal of employing creative vision and a fresh, unique point of view to create premium content with a focus on the music and lifestyle of today’s multicultural young adults, making them a perfect partner,” Ben Silverman said about the partnership in a press release. “Plus, Eminem and Paul Rosenberg have been leading entrepreneurs on the forefront of the hip-hop community since the early ’90s and I’m excited to see what we will continue to create together.”

Through the deal, Shady Films is set to continue producing Detroit Rubber, an online series about Michigan sneaker shop Burn Rubber, and CRWN, an interview series with Elliott Wilson. Shady Films is also set to to announce new programs with Slaughterhouse and other artists. Those programs are in development, according to Shady’s website. 

Shady Records has promised that further announcements will be made on this matter in coming months through their website, shadyrecords.com. 

This is not Eminem’s first endeavor into the film industry. He had a supporting role in 2001’s The Wash and was also the star of 2002’s 8 Mile, a Curtis Hanson motion picture loosely based on the rapper’s life. 

Recently, Eminem has been in the headlines for his music, as the Michigan rapper readies his next album, The Marshall Mathers LP 2

RELATED: Eminem “The Marshall Mathers LP 2” Cover Art & Tracklist