Following the recording of his recent Yeezus album which largely took place in Paris, France, Kanye West is now collaborating with a French brand, A.P.C., founded by his good friend Jean Touitou. A.P.C. announced today that their men’s clothing items will hit retail on July 14.
Kanye West & A.P.C.’s collaborations include jeans, t-shirts and hooded sweatshirts. Def Jam Records sent out a logo from the collaboration, which appears on some denim jeans.
West also acknowledged the opportunity on Twitter:
Thank you Jean Touitou for letting me create with you http://t.co/ctery9mHJA
— KANYE WEST (@kanyewest) July 8, 2013
Previously, Kanye’s fashion involvement included an internship at Louis Vuitton, collaborations with Nike and Bape, and two now defunct lines: Pastelle and DW Kanye West.
The items will be available on A.P.C.’s website.