After Jay-Z announced the release date and marketing strategy for his next project, Magna Carta Holy Grail, with a Samsung commercial onSunday night (June 16), Fool’s Gold Records founder, producer and deejay A-Trak shared his sentiments about the ad behind the release, calling it “corny” via Twitter.
That Samsung shit is corny
— Travelin Trapeze Man (@atrak) June 17, 2013
As reported shortly after it was announced, Samsung has purchased one million copies of Magna Carta Holy Grail, which users of the Samsung Galaxy phone can obtain for free starting July 4, days before the scheduled release date. The ad also features producers Rick Rubin, Pharrell Williams, Swizz Beatz, and Timbaland. The ad can be viewed below.
After the original tweet, A-Trak also retweeted updates from his followers about his comment.
Sneak peek at the new Jay-Z artwork! http://t.co/ao0mm1kIea
— Andrew Levins (@levdawg) June 17, 2013
My man RT @ChaseNCashe: Let my man @atrak speak his piece in peace ya feel me. He’s too deep in the game. He’s a real culture ambassador.
— Travelin Trapeze Man (@atrak) June 17, 2013
In 2004, A-Trak joined Kanye West as his tour deejay. He has also contributed to albums by Common, Kid Cudi, Drake and Lupe Fiasco, among others. A-Trak has also said that he’s passed on being Jay-Z’s official tour deejay. This isn’t the first time he’s alluded to something about Jay in tweets. Last month, he commented on Jay’s taste in films.
Last night I learned that Jay-Z has very bad taste in movies.
— Travelin Trapeze Man (@atrak) May 10, 2013
A-Trak also recently helped confirm reports of Kanye West and Daft Punk collaborating.
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