Ruthless Records co-founder Jerry Heller isn’t on board with the idea of using an Eazy-E hologram at this year’s Rock The Bells concert series.

“I personally don’t like the hologram kind of approach,” said Heller in an interview with

Heller compared the idea to cloning, and feels holograms take advantage of the subject’s art. “It sorta feels to me like some people feel about cloning, ok, and I think that it’s exploitation at its most extreme form and while I admire the technical aspects of it, I think it personally would be very upsetting to me to see a hologram of Eazy-E performing in concert. It sorta smacks of exploitation to my delicate sensitivities.”

“So that’s my opinion on the hologram, and I know that the issue will be split and that most of the people are real excited about it,” he added. “I personally am not.”

Heller’s suggestion to appropriately pay homage via hologram to the former N.W.A. rapper was an induction into the Rock and Roll Hall of Fame or the Grammys as a “one time kinda thing.”

“I admire the technology behind the hologram,” qualified Heller. “That doesn’t mean that I actually like holograms, but I do admire the technology of it.”

As for the possibility of N.W.A. or Eazy-E entering the Hall of Fame, Heller said he believed N.W.A. would be inducted next year.

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