With the last Top Dawg Entertainment free project dating back to 2009, rapper ScHoolboy Q revealed exactly why he’s very much against giving out free music during an interview last week with DJ S.WHiT & DJ Clark Kent.
The Habits & Contradictions emcee explained that when fans constantly receive free music, mixtapes, etc. they become accustomed to receiving projects for free and may not want to purchase an album.
“I mean, I’m trying to sell records…This is what I’mma say to ya. Cause I hate when I say the wrong shit. I come off to cocky or unhumble…It comes a time where you gotta stop giving out so much free music,” said Q in a video posted on YouHeardThatNew.com. “Cause you give out so much free music. Why would I buy your album and I just got three of your free albums? I may buy your album. You know what I mean? We haven’t gave out nothing free since 2009.”
ScHoolboy Q later spoke on last year’s Habits & Contradictions album and shared that he wished the album did better, even comparing it to A$AP Rocky’s Live. Love. A$AP.
“I wish it would have done more. Look at Rocky man. That’s my brother. He dropped one project and that nigga was like – he jumped to the top five rappers in the game. With one mixtape, a free mixtape. I wish Habits & Contradictions did that, but it definitely put me in a place where I’m successful in life. I’m excited,” ScHoolboy Q explained.
The TDE rapper is currently preparing for the release of his major label debut.