Thanks to Nielsen’s “The Buyer and the Beats: The Music Fan and How to Reach Them,” an in-depth music study that was created during South By Southwest, companies and artists now have a much better look at how music fans are spending their money in the era of social media, crowdsourcing, and other various technologies.
According to the report, fans (those responsible for 75% of music spending) could possibly spend an extra $450 million to $2.6 billion on music if they’re presented with exclusive material and other compelling content.
“It’s encouraging to see such strong demand for content from music fans,” said David Bakula, SVP Client Development & Analytics for Entertainment, Nielsen. “We are finding that there’s a lot of untapped demand for additional content, which can translate into beneficial and profitable opportunities for artists, labels, and advertisers.”
In their report, Nielsen also broke down the various types of fans: Aficionado Fans, Digital Fans, Big Box Fans, Occasional Concert Consumers, and Background Music Consumers. An infographic detailing the spending habits of each type of fan can be found below.
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the rich get richer and the poor get bonus songs
This is for the idiots that think that album sales is how labels make the most money.
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OMG! Go suck a fuckin fat cock cunt wad!
Digital sales are where it’s at, but labels are still losing money from those who continue downloading everything for free. That’s why I say enjoy it while it lasts cause eventually artists will get smart and just stop giving away material for free. They’ll also find a way to make sure their albums don’t get leaked.
Well duh….
This is irrelevant because I steal my music off the internet.
Ya Boy!!!!!!!!!!!!!
I only pay for Ja Rule music
depends.. theyd be right if k.dot, jayz, eminem (good non weird eminem) nas, some memebers of wu tang, drake..drop 40 albums in the next couple years..aint noone buyin them wack fucks from down souths albums
NOBODY BUYING NAS AND WU-TANG ALBUMS EITHER, WTF U TALKING ABOUT??
No. Not Drake.
No shit.
yeah fans always want a .