Last Friday (March 15), as part of the adidas Unite All Originals campaign, the athletic apparel and shoe-maker celebrated their partnership with G.O.O.D. Music’s Teyana Taylor by teaming her up with Brooklyn, New York nail artist Christina Rinaldi for the opening of her Good Luck Charm pop-up nail salon in Tribeca, New York. The salon featured exclusive original limited-edition nail art designed by Rinaldi and Taylor, as well as designs based on the women’s hero silhouette, GLC line.
Along with Taylor and Rinaldi’s original nail design, each of GLC sneaker designs, including Taylor’s Harlem colorway which was inspired by her love of retro basketball sneakers, were available in fingernail format for anybody looking to get their nails done for free over the course of the weekend. Following the initial launch on Friday, which Taylor, Rinaldi and HOT 97’s Miss Info were on hand for, the opening night festivities featured cocktails and deejay sets from Chromeo, Misshapes and Quiana.
According to adidias’ senior PR manager Måns Ericson, the pairing was a natural fit. “Teyana [Taylor] is basically adidas family and we wanted to bring Christina [Rinaldi] in because we heard she was good. We threw them together and they made the nails.” Ericson also described the inclusion of Chromeo as adding another layer to the spirit of the event, stating “That was also a bit of a clash because Chromeo wouldn’t normally play: A Teyana Taylor nail salon. It’s a bit of a clash, but part of the collide as well.” While the pop-up space was indicative of the campaign’s spirit, Ericson clarified this is only the beginning. “To use a temporary space is always fun, but that doesn’t mean the next thing will necessarily be a pop-up store. Nothing about nails at all, it will be a different collision.”
The adidas Unite All Originals campaign, which looks to bring together visionary artists from different mediums for a stylish cross-boundary collaboration, continues nationwide with as-yet undisclosed events happening this Thursday (March 21) in Los Angeles California and the following week in Atlanta, Georgia.
AD LOADING...
