Yesterday (March 12), Wiz Khalifa confirmed his latest branding partnership. The Rostrum/Atlantic Records star announced a deal with shoe and athletic company Converse. According to a tweet, the Pittsburgh, Pennsylvania native who previously appeared in campaigns, has now reached something “major” with the storied brand. Wiz has yet to elaborate on details.

Throughout his career, Khalifa has been known to wear and endorse Converse Chuck Taylor All-Star shoes, one of the inspirations to the name of his label and collective, the Taylor Gang.

Previously, Kid Cudi and Big Boi have worked closely with Converse. The brand also maintains its Converse Rubber Tracks studio in Brooklyn, New York, which has been used by artists ranging from GZA to Action Bronson to MaG. The announcement comes less than a month after Wiz and Amber Rose welcomed their first child, son Sebastian.

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