Nas has announced signing a deal with Hennessy for the second year of the company’s “Wild Rabbit” campaign.
For the campaign, Nas will perform at a private concert on January 15th at New York City, New York’s R Lounge. Hennessy has partnered with Livestream to broadcast the event worldwide and will then make it downloadable on Facebook. Additionally, fans can submit questions to Nas at @HennessyUS during a live Twitter Q&A.
“This partnership with Hennessy has been almost two decades in the making,” said Nas. “I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle.”‘
“Our ‘never stop, never settle’ mantra communicates a value at The Core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive to continuously grow, continuously improve and seek greater levels of mastery,” added Rodney Williams, Senior Vice President, Moet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions.”
Hennessy launched its “Wild Rabbit” campaign last year with spokespersons Erykah Badu, Manny Pacquiao and Martin Scorcese.