It’s earned millions of dollars and helped launch its namesake to the top spot on Forbes’ highest paid musicians list, but now, the Beats By Dre brand is looking to expand its business. According to Digital Music News, the popular electronics company is looking to branch out with a new digital music service.

Beats Electronics is now preparing to launch a new digital music service called Daisy. According to Beats’ CEO Jimmy Iovine and the company’s newly-appointed head Ian Rogers, Daisy will offer listeners access to stream up to 12 million songs on a paid subscription basis.

“Right now, these things are all utilities. It’s give me your credit card, here’s 12 million songs, good luck,” Iovine said. “We have an entire generation that was brought up on sound being inferior, and sound is the only conduit for emotion that we have. We’ve had ten very bad years in the audio industry. So we want the best possible quality, and it will have global scale. So it will be a balance of those things.”

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Rogers added, “We have to opportunity to create a trusted brand in music. To be honest, we’ll release the product when it’s ready, but we’re looking at the second half of this year. I’ll remain Executive Chairman and remain member of Board [at Topspin],” Rogers stated. “We’re also announcing today that Beats is making a strategic in Topspin as well, so it means great things for Topspin as well.”

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