Although Atlanta rapper 2 Chainz has worked with G.O.O.D. Music helmsman Kanye West on numerous occasions and even appeared on Complex magazine’s G.O.O.D. Music cover, the rapper is not technically a part of the label.
The Def Jam emcee again spoke on his standing with Kanye’s label and shared that he has talked with Kanye about becoming a G.O.O.D. Music signee, but has been somewhat hesitant due to past label experiences. And despite not being signed to G.O.O.D. Music, 2 Chainz did work with Kanye’s creative company DONDA on his solo album, Based On A T.R.U. Story.
“We been talking about it all the time. DONDA, which is his expertise team, they actually helped me with the album packaging,” said 2 Chainz during Fuse’s Artist On Artist segment. “We combine ideas and all these theories on just trying to get me to have an iconic image for my album package. He had something to do with that and we talk all the time. It’s just that I came from a situation where I was under artists already. He completely understands that. The thing that I think we do with each other is push each other as far as the competition level.”
2 Chainz also spoke briefly on his days as an artist signed to DTP and shared that at that time he believes it wasn’t his time to excel as an artist.
“Some people don’t know, but this is like my second go around. I had a look earlier around ’07-’08 with Lil Wayne, ‘Duffle Bag Boy.’ So that was kinda my start. I went by Tity Boi. I dropped two major albums through Def Jam and DTP that didn’t do well at all,” 2 Chainz explained. “But it didn’t affect my confidence. I just took the bitter with the sweet. I realized that time that wasn’t my moment, but I never stopped working. It’s been over a decade and you learn to appreciate when it’s not overnight, I learned that…I notice when people get in the game they come with a song and then they have to try to come with a body of work to complement their song. With me I always felt like I had the body of work I just needed the song.”
Based On A T.R.U. Story was released on August 14, 2012 and has gone on to sell well over 400,000 copies.