He cut his teeth as the Senior VP of A&R at Roc-a-Fella Records and managed hit-makers like Lil Wayne and Kanye West, but that isn’t stopping industry veteran Gee Roberson. Now, Billboard reports that Roberson is starting a new label, and may have already snagged a few breakthrough up-and-comers for its roster.
Roberson is teaming with Interscope Geffen A&M to launch a new full service record label Blueprint Records, an extension of his Blueprint Management Group. While the imprint is still is its infancy, rumors are circulating that Roberson has already signed “Niggas in Paris” producer Hit-Boy and Chicago duo L.E.P. Bogus Boys to the fledgling label.
“I’m very happy about the knowledge and experience I gained at Geffen that will be very useful going forward in the future,” Roberson said of the new launch. “Now it’s time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into Interscope Geffen A&M. Based on the relationship I already have with Jimmy [Iovine, Interscope CEO] and everyone at the label, this is a very natural move that’s filled with synergies.”
This past October, Hit-Boy joined Roberson’s Blueprint Management Group. DX will keep you updated as more information comes to light.