While 50 Cent’s music made him a super-star, perhaps it was his eclectic variety of business ventures that ultimately turned him into a household name. Now, in a recent interview with Billboard, the Queens rapper recalls the creation of his Street King energy drink company.
According to Fif, he began developing the energy drink company around the same time that the Occupy Wall Street protests were taking place. He said that watching people take on major corporations in such a fashion inspired him to donate a portion of Street King’s proceeds to purchasing meals through the United Nations World Food Program.
“[When] I was developing the market for [Street King], [there] was a lot of protesting going on – Occupy Wall Street, L.A. and Chicago, all those different places,” he recalled. “It was really visible how people felt major corporations didn’t actually care about them. It felt like the right thing to do.”
Fif also discussed his latest single “My Life” with Eminem and Adam Levine off his upcoming Street King Immortal. The G-Unit general said that his career has been building up to collaborating with Levine, after Fif complemented Levine’s group Maroon 5 at the start of his career.
“I’m happy with the first record,” he said. “Early in my career, I said something positive about Maroon 5 and Adam happened to hear it and never forgot it.”