Earlier this week, J. Cole took to UStream to reveal that he is prepping the release of his sophomore album Born Sinner, set for release on January 28, 2013.

After releasing a trailer for the LP, the Roc Nation rapper has released a statement to Jay-Z’s Life + Times addressing the unique announcement of his second studio effort.

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“The beauty of the announcement is that the real MOMENT happened only once. Only the 15 or so thousand who sat in that Ustream know what that really felt like. Here’s to new albums and new approaches. See you soon,” he said.

Watch the trailer for Born Sinner below.

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